000 01148cam a2200313 i 4500
001 18828738
003 KeNaAAPAMIB
005 20240624142233.0
008 151023s2017 caua b 001 0 eng
010 _a 2015041624
020 _a9781452241418 (pbk. : alk. paper)
040 _aLCC
_beng
_cKeNaAAPAM
_erda
_dKeNaAAPAM
042 _apcc
050 0 0 _aP96.M34 .G47 2017
082 0 0 _a302.23/068
_223
100 1 _aGershon, Richard A.,
_eauthor.
_92203
245 1 0 _aDigital media and innovation :
_bmanagement and design strategies in communication /
_cRichard A. Gershon, Western Michigan University.
264 1 _aLos Angeles :
_bSAGE,
_c2017
300 _axvi, 261 pages :
_billustrations ;
_c26 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
650 0 _aMass media
_xManagement.
_92204
650 0 _aOrganizational effectiveness.
_92205
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
999 _c615
_d615