000 01231cam a2200325 i 4500
001 17629668
003 KeNaAAPAMIB
005 20240624142233.0
008 130219s2014 caua b 001 0 eng
010 _a 2013000550
020 _a9781452256573 (paperback : acidfree paper)
040 _aLCC
_beng
_cKeNaAAPAM
_dKeNaAAPAM
042 _apcc
050 0 0 _aP91.3 .B385 2014
082 0 0 _a302.23072/1
_223
100 1 _aBerger, Arthur Asa,
_d1933-
_92198
245 1 0 _aMedia and communication research methods :
_ban introduction to qualitative and quantitative approaches /
_cArthur Asa Berger, San Francisco State University .
250 _aThird edition.
264 1 _aLos Angeles :
_bSAGE,
_c2014.
300 _axvii, 365 pages :
_billustrations ;
_c23 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMass media
_xResearch
_xMethodology.
_92199
650 0 _aCommunication
_xResearch
_xMethodology.
_92200
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
999 _c613
_d613